Taikoo li
Shopfront
Renovation
Location
Beijing, China
Programme
Retail Cladding
Client
Swire Properties
Work Scope
Cladding Design – Concept, SD, DD, CD Aesthetics Review, Construction Cooperation
Current Status
Completed
The main issue of this old shopfront was the lacked of a focal point and low horizontal spandrel giving the facade a cramped appearance. Situated at the heart of Taikoo Li Sanlitun and facing a bustling outdoor plaza, the shop should leverage its prime location by maximizing the design of its storefront to attract a high volume of visitors. To remedy, our cladding renovation focuses on highlighting the shopfront as an ever-changing stage for the shop and plaza.
The main issue of this old shopfront was the lacked of a focal point and low horizontal spandrel giving the facade a cramped appearance. Situated at the heart of Taikoo Li Sanlitun and facing a bustling outdoor plaza, the shop should leverage its prime location by maximizing the design of its storefront to attract a high volume of visitors. To remedy, our cladding renovation focuses on highlighting the shopfront as an ever-changing stage for the shop and plaza.
Condition of the old shopfront:
The condition of the old shopfront presents a challenge as it appears to be very low in head height, which may hinder its visual impact. Additionally, the shop front does not stand out enough to catch the attention of passersby. There is also a lack of interaction between the shop front and the big plaza in front. These issues suggest that the design may benefit from reconsideration in terms of height, signage, and other elements that would help it to better engage with its surroundings.
Site Analysis
From inside, it beautifully frames the vibrant buzz of the plaza, turning every glance into a visual treat.
Taikoo li Shopfront Renovation
The main issues of this old shopfront were the lacked of a focal point and horizontal spandrels giving the facade a cramped appearance. Situated at the heart of Taikoo Li Sanlitun and facing a bustling outdoor plaza, the shop should leverage its prime location by maximizing the design of its storefront to attract a high volume of visitors. To remedy, our cladding renovation focuses on highlighting the shopfront as an ever-changing stage for the shop and plaza.
Location | Beijing, China
Programme | Retail – Fashion
Client | Swire Properties
Work Scope | Cladding – Concept, SD, DD, CD, Construction Cooperation
Current Status | Completed
Condition of the old shopfront:
The condition of the old shopfront presents a challenge as it appears to be very low in head height, which may detract from its visual impact. Additionally, the shop front does not stand out enough to catch the attention of passersby.
Site:
The new shopfront focuses on improving its engagement with its surrounding.
Brands can make the most of this unique feature, customizing the display with their signature colors, aesthetics, and style, adding a distinct flair to their pop-up stores.
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